Social media influencers were given free trips to South Australia to watch an "exclusive" concert by British singer Sam Smith in exchange for two or three posts on their accounts according to documents obtained by the ABC.
The state government said a review of its tourism strategy would be released in April after facing criticism for the event, held at d'Arenberg winery in McLaren Vale.
Documents provided to the ABC under Freedom of Information reveal influencers invited by the South Australian Tourism Commission (SATC) were asked to “ideally” post daily Instagram stories, which last only 24 hours, while enjoying free meals and accommodation in Adelaide.
Read More: https://www.abc.net.au/news/2023-03-28/influencers-given-trip-in-exchange-for-posts/102150422
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